Mitchell & Ness "Back to Old School" Ads

While working for DMi Partners, I was responsible for creating banner ads for Mitchell & Ness to promote their annual "Back to Old School" sale, which was the first time the company had run such a broad ad campaign on the internet (the ads ran for a few weeks on ESPN and Sports Illustrated)

The concept was to show off their vast collection of vintage and authentic team jerseys. I accomplished this by flashing names of popular, familiar and retired players along with images of the jerseys so that it didn't seem like MLB was just pushing more Majestic merchandise.

These ads won a Philly Gold and Sofie award in 2005.

Responsibilites: Animation, Design, Concept